To make sense of changes to mobile campaign reporting, marketers need to understand postbacks – the most essential element of mobile attribution.
The post AdExplainer: What Are Mobile Postbacks, And How Are They Used? appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
More Stories
Nielsen’s The Ref, But Its CEO Says Buying DV Is About Playing Offense
Meta’s AI Cloud Ambitions Face Cost and Trust Pressures
Nielsen’s $2.15B DoubleVerify Bet Could Make it a Player, Not Just a Referee