November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Neiman Marcus Explores ‘New Frontiers’ as Both a Seasonal and Strategic Direction

For its new Fall Book and accompanying campaign, Neiman Marcus intentionally took a page from its storied past–something its new leadership is also doing as it charts a new course strategically for the brand itself. With nods to the luxury retailer’s Dallas roots, a fateful inferno that led to the construction of its flagship location…
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