Olivia Rodrigo’s latest music video was shot entirely on the new iPhone 15 Pro, with Apple’s creative agency quickly dropping behind-the-scenes footage and content snippets from the shoot as commercials for the product. TBWA/Media Arts Lab launched the ads on Instagram and YouTube moments after the introduction of the iPhone 15 Pro and iPhone 15…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist