December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

JIC Gives Conditional Certifications as March to New Currencies Continues

The Joint Industry Committee (JIC)–formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade bodies–has taken a significant step forward in the journey to multiple currencies. Today, the assembly announced it has given conditional certification to Comscore, iSpot and VideoAmp as part of its…
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