American Express doesn’t just issue credit cards; it’s also in the attribution business. Because Amex can see both sides of a transaction, it’s able to collect insights about buying behavior
The post Amex Is Making A Statement With Closed-Loop Measurement appeared first on AdExchanger.
More Stories
Comic: Smart Bet
Travel insurance campaign aims to bring peace of mind
McDonald’s Grandma McFlurry Takes a Sweet Trip Down Memory Lane