What’s in a name? A lot, actually, if you’re Chris Symmes and your job title is director of dressings for Unilever North America. Unilever owns Hellmann’s – a name that would be familiar to anyone from the East Coast – but perhaps less so to people from the western US, where the same products go by […]
The post The Secret Sauce Behind Marketing Hellmann’s And Its West Coast Twin, Best Foods appeared first on AdExchanger.
More Stories
The Alternative Dairy Co. launches Trans-Tasman café caravan tour
Kelly Wearmouth joins Mars United Commerce
Mars United appoints Kelly Wearmouth as MD