November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

LGBTQ+ Culture Challenges Brands to Set New Goals Beyond Profit

When a campaign focused on LGBTQ+ communities wins on the awards circuit, the reality of industry rainbow-washing forces me to ponder: What was the motivation for entering this work? Look, for example, to the Effie Awards. For those with an eye on market impact, they set the bar high for whether intended strategies become brand…
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