November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

WPP Combines VMLY&R With Wunderman Thompson to Form VML

WPP has merged Wunderman Thompson and VMLY&R to create VML, a new agency that combines brand experience, customer experience and commerce under the leadership of Jon Cook as global CEO and Mel Edwards as global president. The merging of the two agencies creates a business of more than 30,000 people in 64 markets. According to…
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