Does the world really need another retail media network? Bridg thinks so. The data and audience platform, a subsidiary of purchase data company Cardlytics, launched a retail media network (RMN) called Rippl for regional retailers and advertisers in August. Rippl aims to reduce fragmentation in the RMN space by consolidating listings by retailers that might […]
The post Not A Bridg Too Far: Cardlytics-Owned Bridg’s RMN Targets Small And Midsize Retailers appeared first on AdExchanger.
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