Does the world really need another retail media network? Bridg thinks so. The data and audience platform, a subsidiary of purchase data company Cardlytics, launched a retail media network (RMN) called Rippl for regional retailers and advertisers in August. Rippl aims to reduce fragmentation in the RMN space by consolidating listings by retailers that might […]
The post Not A Bridg Too Far: Cardlytics-Owned Bridg’s RMN Targets Small And Midsize Retailers appeared first on AdExchanger.
More Stories
Arrivals & Departures: Thrive appoints three leaders across Melbourne, Brisbane and Auckland
Walmart Adds Search Keyword Exclusions; Hydration Breaks Forever
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company