Frequence Adds Digital Audio To Its Local Media Repertoire

Although radio has long been a mainstay of local media, radio broadcasters face increasingly steep challenges selling their audio inventory to local advertisers due to the rise of digital and programmatic ad inventory. Now, omnichannel advertising workflow platform Frequence claims it has a new way for audio companies to court advertisers. On Tuesday, Frequence announced […]

The post Frequence Adds Digital Audio To Its Local Media Repertoire appeared first on AdExchanger.

AdExchanger