BuzzFeed seems almost resigned to digital media’s downward spiral. Its ad revenue has been plummeting since going public at the end of 2021. And the outlook hasn’t gotten much better as stiffer competition between major social media companies shuts out digital publishers that depend on social traffic, alongside increased competition around short-form video content. “Traffic […]
The post BuzzFeed’s Struggles Continue As It Banks On Gen AI And Long-Form Video appeared first on AdExchanger.
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