Social and commerce just go together, like peanut butter and jelly. And Meta, TikTok and Amazon are all vying for a bite of the social shopping explosion. Researchers at Insider Intelligence estimate social commerce will become a $ 100 billion market by 2025, up from $ 67 billion this year. This presents marketers with an unparalleled opportunity. […]
The post Social Commerce Is Trending, But Brands Have To Get Serious About Driving Purchases appeared first on AdExchanger.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run