Google’s Performance Max and Meta’s Advantage+ often get tossed into the same bucket. But there are several important differences between these machine-learning-powered ad-buying tools, says Nii Ahene, chief strategy officer at performance marketing agency Tinuiti, speaking on this episode of AdExchanger Talks. (It’s our final show of 2023, if you can believe it!) One key […]
The post Not All Automated Ad Products Are Alike appeared first on AdExchanger.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup