2023 was an eventful year in the land of TV ad measurement, from buy-side demand for performance-oriented CTV campaigns to the dramatic competition between alternative TV measurement providers.
The post The 2023 TV Measurement Shakeout appeared first on AdExchanger.
More Stories
MediaWorks adds new billboards in Tāmaki Makaurau
Indies promote the power of collaboration at IMANZ shindig
Kiwis choose their top 10 TV ads