If the pressure-tested marketer is honest–no matter how great the diversified, integrated plan looks–the nearly relentless focus on digital media, and the accountability and measurement that come with it, is exhausting. Digital fatigue is real. And these days, due to the seemingly endless quest for greater intel and activation at scale, so is AI fatigue….
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Who Needs Minecraft? Kentucky Tourism Creates Original Video Game For Kids
Behind the Scenes of the Most Non-Upfront 2024 Upfront, Casa Cultura
Go Media unveils eco-friendly ad-pack with Scope3