November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

From Purpose to Popularity: CMO Michelle Peterson on Kendra Scott’s Marketing Triumphs

In this week’s episode, host Jenny Rooney sits down with Michelle Peterson, CMO of Kendra Scott to discuss the brand’s remarkable journey, consumer trends and the dynamics of the jewelry industry. During the conversation, Peterson shares her journey from chemical engineering to the CMO role and discusses the multi-generational brand’s founding in a bedroom over…
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