Is there such a thing as good MFA? After being demonized in the ANA’s transparency report last summer – which found that 15% of global ad spend goes to made-for-advertising (MFA) sites, often unintentionally – agencies and ad tech vendors immediately started launching anti-MFA solutions. The MFA label connotes spammy sites with undesirable audiences that many advertisers […]
The post DoubleVerify Says Classifying MFA Means Considering Shades Of Gray appeared first on AdExchanger.
More Stories
How NBC News’ Election Night Digital Wins Forecast the Future of Broadcast News
Around the World: AI & Christmas, a Temu crackdown and Aussie influencers
Here’s a Short Roundup for This Week