November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Adweek Podcast: Inside the Ad Council’s $65 Million Initiative to Improve America’s Mental Health

The Ad Council has a very recent history of making a big impact. In 2020, its Covid-19 vaccination education campaign reached more than 75% of those eligible. Now, it’s turning its attention to mental health with a comprehensive $ 65 million program designed to reach all corners of the U.S. The initiative aims to challenge the…
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