G/O Media knows all too well about the headwinds facing digital publishers. And it’s betting a contextual targeting offering will help it recover from a dismal ad market 2023. The company embodied last year’s challenging media environment. It underwent two rounds of layoffs in June and November, shuttered Jezebel, sold Lifehacker to Ziff Davis and […]
The post G/O Media Rides The Contextual Wave In Bid For Profitability appeared first on AdExchanger.
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