Commissioner Rebecca Slaughter had some free advice for anyone tuning in to the Federal Trade Commission’s virtual PrivacyCon event on Wednesday. “Pay close attention to Kochava.” The case against mobile attribution company Kochava is a case in point. It makes the commission’s stance on data collection perfectly clear – and highlights what should be a […]
The post The FTC’s Broad Definition Of Sensitive Data Should Be A Major Wake-Up Call For Ad Tech appeared first on AdExchanger.
More Stories
Arrivals & Departures: Thrive appoints three leaders across Melbourne, Brisbane and Auckland
Walmart Adds Search Keyword Exclusions; Hydration Breaks Forever
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company