November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Can Meta Reel In More Automated Ad Products?

Meta is chasing two advertising trends – short-form video and retail media – and it’s doing so by leaning into the biggest trend out there: AI-based ad tech. On Tuesday, Meta released new products in its Advantage+ suite of automated ad products that focus on AI and video and campaigns for retail media networks. Advantage+ […]

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