Levi’s Global Campaign Gives the Floor to Next Generation of Change Makers

With its new global campaign, Levi’s reminds consumers of its heritage as a democratic brand that has been at the forefront of progressive, fashion and cultural movements over its 170-year history. In “The Floor Is Yours,” from new agency partner TBWA\Chiat\Day, a young woman and her friends lounge in a room until she sees a…
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