Say what you will about the quality of made-for-advertising (or is it “made-for-arbitrage”?) inventory: At least there are real people behind those ad impressions. Well, maybe not. Digital media company Nubai Ventures filed a lawsuit with the New York State Supreme Court on March 11 against native ad platform Outbrain. The suit claims traffic Nubai […]
The post Nubai Ventures Sues Outbrain, Claiming Its Traffic Is Riddled With Bots appeared first on AdExchanger.
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