Google Chrome’s third-party cookie deprecation plan is in effect, and the industry continues to await the fallout from the death of the cookie. However, it’s worth recognizing that the third-party cookie actually stymied the development of digital advertising. Sure, that little http text file was key to the evolution and dominance of programmatic advertising – […]
The post Sins Of The Cookie: How Third-Party Cookies Set The Industry Back appeared first on AdExchanger.
More Stories
Ideally hires new marketing lead
The Less Obvious Scary Things About Starting an Ad Agency
Next chapter for Clemenger BBDO with new CCO