“Some brands are blocking your website.” A publisher received this news in February from one of its supply-side platforms, but neither the publisher nor the SSP knew why. After some digging, the block came from an adtech tool from DoubleVerify to help brands block made-for-advertising websites (MFA), a vogueish industry catch-all term for websites designed…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Pinterest Names Jason Fairchild GM Of Programmatic And Affiliate
Media industry responds to MediaWorks sale
Nielsen’s The Ref, But Its CEO Says Buying DV Is About Playing Offense