November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Trade Desk’s OpenPass Adds Rewards As It Pursues Wider Adoption

Publishers looking to grow their addressable audience just got a new way to entice users to share an email address. The rewarded single sign-on (SSO) provider Bonbon announced on Thursday that it’s integrating with The Trade Desk’s (TTD) OpenPass SSO. Bonbon gives users rewards – such as discounts or chances to win merchandise – for […]

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