Kantar’s March Ad Impact Award goes to Air New Zealand’s witty and heartwarming, Conservation Dogs campaign.
Filmed in a similar style to their world-renowned safety videos, the cute dogs and the good cause they represent captured Kiwis’ hearts. The ad’s key success comes from its ability to strongly deliver the following:
- Brand Love
- Branding
- Storytelling
See the below infographic for more information about the March Kantar Ad Impact Award.
The post Air New Zealand wins March Kantar Ad Impact Award appeared first on stoppress.co.nz.
More Stories
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion