Work Group hatches success with FARMER BROWN

AUCKLAND, Today: Kiwi kids already love FARMER BROWN eggs for their bone and muscle-building benefits, and now, they can have even more fun with an exciting new campaign from Work Group.

Introducing FARMER BROWN egg’blocks! These special egg cartons stack and click together, allowing for endless creativity. Work Group kicked off the campaign with eye-catching store displays and animated 15-second videos featuring Goldie, FARMER BROWN’s adorable new mascot.

Watch as Goldie guides kids through building everything from the ‘Egg-fil Tower’ to a friendly ‘Al-egg-ator’.

“With Goldie’s Golden Egg Hunt and now egg’blocks, FARMER BROWN continues to lead the category in innovation and engagement.”

Work Group MD, Gaylene Anderson, is excited about the direction FARMER BROWN is heading. “Goldie was brought to life through a collaborative process and we are now seeing the charm and versatility he brings to FARMER BROWN,” she says.

“Groundbreaking promotions like Goldie’s Golden Egg Hunt have been a nationwide hit, and that contagious sense of creative fun is shared by egg fans of all ages, all over the country.”

Bernadette de Bono, Marketing Manager for Zeagold Foods, highlighted the impact of egg’blocks on shopper engagement. “With Goldie’s Golden Egg Hunt and now egg’blocks, FARMER BROWN continues to lead the category in innovation and engagement,” she adds.

“Goldie has injected a real sense of excitement into the brand and the category, and you can expect to see plenty more throughout the year.”

• farmerbrown.co.nz/eggblocks 
• View the videos here

CREDITS

Zeagold
Group Marketing Manager – Zeagold Nutrition: Bernadette de Bono:
Marketing Manager – Zeagold Nutrition: Julie Williams

Agency
Senior Creative – Work Group: Ben Chandler
Creative lead – Work Group: Steve Charlton
Designer – Work Group: Jamie Pettigrew
Senior Account Director – Work Group: Melissa Ivory
Account Director – Work Group: Marisa Kirkbride

Production
The Rig
Drmgrpp