November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

WBD Debuts New Dune Series, Ad Products and One WBD System at Upfront

Warner Bros. Discovery unveiled a slate of new content, ad products and consumption metrics at its TV upfront presentation in Madison Square Garden on Wednesday morning. The pitch, whose theme was Make It Happen Here, centered on the iconic intellectual property WBD has at its disposal and a reenergized stable of television and film following…
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