November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Kimberly-Clark’s New Top Marketer Has a Plan and Money to Spend

Kimberly-Clark’s incoming chief growth officer, Patricia Corsi, who will start the role on July 1, is in a good position. Prior to the pandemic, the company’s chief executive, Michael Hsu, was reluctant to invest more money in marketing. “Back in 2018, 2019, I did not feel we had all the capability we needed to spend…
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