Direct-to-consumer (DTC) brands, historically very performance-driven, are breaking away from walled garden metrics from platforms like Meta and Google, relying on third-party measurement firms and their own data to measure effectiveness, according to four sources. Over the past decade, walled gardens helped launch thousands of startups by buying cheap ads to reach new audiences and…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Aotearoa’s media stars shine at Beacon Awards 2024
NZME takes home gold at Beacon Awards
Get Ready to Go Red for Red Nose Day