CMO tenure is declining with a median life cycle of about 28 months. But two years is exactly when brand marketing gets exciting, making it a disappointing time to say goodbye. This high turnover comes down to two types of movement. The first is when CEOs and boardrooms are preoccupied with KPIs that don’t necessarily…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Here’s the Third Quarter 2024 Cable News Report
It’s All ‘Smiles’ Following Gut New York’s First Campaign for Heinz
WBD Ad Sales Chief Jon Steinlauf Exits