Hallmark is trying to give viewers Christmas in July with a new streaming service. What’s happening: Today, at the Television Critics Association Summer Press Tour, Hallmark announced it’s launching Hallmark+, a new streaming service that integrates ad-free viewing with exclusive retail and product benefits, according to the company. Hallmark+ will consist of a transformation for…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist