Business outcomes are now the most important KPI for determining success with digital video, according to the IAB’s annual report.
The post 75% Of All CTV Transactions Are Programmatic appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run