November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Major Shifts Made Minor League Baseball Brands’ Field of Dreams

A major restructuring of Minor League Baseball made some new fans among brands, and its future marketing prospects are getting brighter. In 2021, the minor leagues streamlined from more than 160 teams in 14 leagues over five levels of play to just 120 teams–or four for each of 30 Major League Baseball (MLB) franchises–in 11…
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