June 12, 2026

Programmatic

In a world where nearly everyone is always online, there is no offline.

Warner Bros. Discovery Closes Upfront With Nearly 50% Volume Growth

Warner Bros. Discovery has wrapped its TV upfront talks, the company confirmed during its second-quarter earnings call on Wednesday. During the call, CEO David Zaslav said streaming service Max’s volume grew by almost 50% as clients saw value in its upscale and younger-skewing audience as well as sponsorship opportunities in Max’s programming like the third…
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