The Trade Desk Says UID2 Has Now Reached ‘Critical Mass’

The Trade Desk has delivered another smash earnings report, with $ 585 million in Q2 revenue, up 26% year-over-year. The company, which reported on Thursday, generated $ 85 million in net profit, more than double the $ 33 million it generated in Q2 2023. Meanwhile, Unified ID 2.0, the open-source identity initiative created and backed by The Trade […]

The post The Trade Desk Says UID2 Has Now Reached ‘Critical Mass’ appeared first on AdExchanger.

AdExchanger