Samsung-owned audio electronics manufacturer HARMAN International doesn’t advertise much in audio environments. That may sound odd for a brand that makes and sells speaker systems, headphones and other audio gear, but there’s a good reason, said Chris Epple, HARMAN’s VP of marketing in the Americas. Say an ad for a premium speaker manufactured by HARMAN’s […]
The post Why This Speaker Brand Is More Into Video For Marketing Than Audio appeared first on AdExchanger.
More Stories
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company
Droga5’s Cristina Reina to lead LIA’s Non-Traditional Jury
A Bon Viant; The End Of Indie Middleware