Although a relatively new development, brand safety has become a standard condition for digital advertising campaigns. These solutions are meant to protect advertisers from being associated with online content that might harm their reputation. However, the current technology for determining what counts as “brand safe” is one-dimensional, outdated and has not evolved with advancements in […]
The post Don’t Cancel Brand Safety – Improve It appeared first on AdExchanger.
More Stories
Hasan Minhaj Spills the Tea On Why His Big Kolkata Chai Co. Investment Is Personal
Here’s What Buyers Really Thought of the 2024 Upfront
ADWEEK Elevates Jenny Rooney to Chief Brand and Community Officer