New podcast encourages Kiwis to explore Newmarket

In a move to market Newmarket as New Zealand’s premier shopping precinct, the Newmarket Business Association has launched a podcast, says Chief Executive, Mark Knoff-Thomas.

Blending infotainment with an inside look into the latest goings-on, the podcast, Newmarket. Vox, encourages listeners to explore what Newmarket has to offer.

The first episode features renowned footwear designer Kathryn Wilson, whose Osborne Street store has become a Newmarket staple. From fledgling designer to an industry powerhouse, Wilson shares insights accumulated over the 21-year tenure of her eponymous label.

The podcast launch follows the Newmarket Business Association (NBA)’s nationwide expansion of its seasonal print magazine, and is the latest step in positioning Newmarket as a go-to destination for Kiwis.

With a single-minded goal of advocating for and supporting local businesses, the NBA is continuously looking to new and innovative ways to market the area, says Chief Executive, Mark Knoff-Thomas.

“Newmarket is a microcosm of everything extraordinary about Auckland, and in fact New Zealand. Whether it’s international luxe brands to local boutiques, rooftop dining to cheap eats, kids’ stores to art galleries, dodgems to indoor surf pools, there’s always something new to discover here. With our new podcast, we’re making it easier than ever for people to tap into the pulse of the precinct, no matter where they are.”

Released monthly, the 30-minute episodes will feature updates from Newmarket including new openings, incoming brands, and information on events. The core of every show will be a deep-dive interview with a business personality.

“We’re lucky to have so many powerhouse brands and business leaders lining the streets of Newmarket. From the local business updates to showcasing the thought-provoking stories and successes shared by our guests, we’re looking to constantly elevate Newmarket as a destination, making it a must-do whether you’re a local or are visiting Auckland,” says Knoff-Thomas.

NEWMARKET. Vox is available from 22^nd August 2024 on Apple, Spotify and iHeart Radio. The full video interviews can be seen on YouTube.

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