VMO expands retail media reach with New Zealand launch

AUCKLAND, TODAY: VMO has launched its retail media network, VMO Shop, across New Zealand. They’ve secured prime spots in Auckland, Christchurch, Wellington, and regional centres like Invercargill, Queenstown, Hawkes Bay, and Taupō.

The plan includes over 50 shopping centres nationwide, featuring formats designed for maximum visibility. Installation is already underway, with more than 100 digital supermarket and large-format screens being rolled out.

Ormiston Town Centre now hosts a striking large-format screen, covering the main thoroughfare. This installation is just the beginning, with more screens planned across various locations.

This new network gives advertisers the chance to connect with a wide range of shoppers and reach audiences in areas previously untouched by out-of-home advertising.

VMO, a leader in retail media, operates one of the largest and most successful networks in Australia. Launching VMO Shop in New Zealand marks a natural expansion, given their existing presence.

“We’re committed to creating solutions that make a difference to our clients, and with this new retail network in New Zealand.” – Paul Butler

Anthony Deeble, Chief Commercial Officer of HOYTS Group and VMO, called this move strategic, leveraging their expertise in the field and their strong retail network in Australia.

“Building on two decades of retail expertise, we’re excited to expand our retail footprint into New Zealand. Our strategic approach is what sets us apart, and our focus on quality over quantity is imperative to creating a network that genuinely works for our partners.

“It’s why all our assets are 100% digital and front-facing in spaces that enhance shopping experiences and where brands can genuinely connect with audiences,” Anthony added.

Paul Butler, Managing Director of VMO, emphasised that their focus for VMO Shop in New Zealand was to create new opportunities for brands to connect with key regional audiences.

“We’re committed to creating solutions that make a difference to our clients, and with this new retail network in New Zealand, advertisers can now strategically position their brand along the path-to-purchase, reaching their target demographics where it matters most,” added Butler.

Key locations within the network include Ormiston Town Centre, Invercargill Central—recently named NZ Retail Development of the Year—Coast Plaza, and Eastgate Mall Christchurch.