Research suggests ad spending on free ad-supported TV (FAST) channels in the US jumped nearly fourfold between 2020 and 2023 and is expected to double between 2023 and 2025. Ad buyers are spending because more viewers are giving FAST channels a chance. (No one likes wasting an average of 11 minutes just to find something […]
The post Talking CTV Transparency (And The Lack Thereof) With Samsung appeared first on AdExchanger.
More Stories
Pure SEO expands team with three new digital experts
Revolving Door Roster Updates: Buntin, Cornett, Exverus Media & More
Kiwi gamers unite for epic boss battle at Spark Game Arena Live