Snapchat grows its Kiwi audience to 1.5 million in New Zealand

AUCKLAND, Today: Snap Inc., the company behind Snapchat, announced it now reaches over 1.5 million monthly active users in New Zealand.

Unlike other platforms, Snapchat focuses on real-time, authentic communication with friends and family. It’s why users keep coming back. Snapchat reaches 95% of Kiwis aged 13-24¹ and 75% of those aged 13-34.² Interestingly, more than half of New Zealand’s users are 25 or older.³

Kiwis are highly active on the app, opening it over 35 times a day on average.⁴ More than 55% of Kiwi Snapchatters use AR lenses daily, whether for fun or shopping.⁵

As Snapchat grows locally, Snap Inc. has appointed Tama Sefuiva as Senior Client Partner. With over 20 years of experience, he’ll lead ad sales for Kiwi brands.

Ajit Mohan, APAC President of Snap Inc., said, “With 1.5 million Kiwis on Snapchat, our local community has never been stronger.

“We see incredible potential for Kiwi brands to build deeper engagement with hard–to-reach local and global audiences on Snapchat, and we couldn’t be more excited about our future in New Zealand.” – Ajit Mohan

“We see incredible potential for Kiwi brands to build deeper engagement with hard–to-reach local and global audiences on Snapchat, and we couldn’t be more excited about our future in New Zealand,” Ajit adds.

Tama Sefuiva added, “The growing digital advertising market here presents an exciting opportunity for Snapchat. We’re already working with some of the biggest and most innovative brands in New Zealand like Tourism NZ, Zuru, McDonald’s and The Warehouse.”

ZURU’s MONDAY Haircare found success using Snapchat to connect with Gen Z. Josh Nightingale, Paid Media Lead, said: “Snapchat helped us engage Gen Z with authentic, user-generated content. We’re excited to keep leveraging its unique capabilities.”

The Warehouse used Snapchat’s Lens and First Stories for its Mega Toy Sale, featuring Allie the Alien. Nathan D’Mello, Performance Social Lead, noted: “Thanks to Snapchat, 60% of customers already knew Allie before even walking in-store.”

¹ Snap Inc. Internal data Q2 2024 and United Nations World Population Prospects 2024
² Snap Inc. Internal data Q2 2024 and United Nations World Population Prospects 2024
³ Snap Inc. Internal data Q2 2024
⁴ Snap Inc. Internal data Q2 2024
⁵ Snap Inc. Internal data Q2 2024