November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

He Likes It! Hey Mikey! Life Cereal Revives an Adorable Ad Icon

Mom has toothpaste in her hair, dad isn’t sufficiently caffeinated, and siblings are pillow fighting in a messy start-of-the-day scene that’s likely replicated in some form in countless American households. With an adorable fresh-faced youngster at the center, narrating the mayhem in a catchy song, Life Cereal kicks off its first concerted marketing effort in…
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