Lay’s road to the World Cup has been paved in potato chips, or a lack thereof. Today, PepsiCo’s Frito-Lay announced that its Lay’s brand will serve as an official sponsor of the 2026 FIFA World Cup in Mexico, Canada, and the United States and the 2027 FIFA Women’s World Cup in Brazil. The potato chip…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Here’s What Buyers Really Thought of the 2024 Upfront
ADWEEK Elevates Jenny Rooney to Chief Brand and Community Officer
Pure SEO expands team with three new digital experts