November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

To Cure What Ails Digital Advertising, Marketers And Publishers Must Get Back To Basics

Albert Thompson will be speaking at AdExchanger’s Programmatic I/O conference on Sept. 24-25 in New York City. Click here to register. The rise of attention metrics heralds digital marketing’s long-overdue pivot back to basic human behavior, says Albert Thompson, Managing Director, Digital, at the ad agency Walton Isaacson, and a buy-side veteran with more than […]

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