Darkhorse teams up with GPJ for Binance Blockchain Week

Kiwi agency Darkhorse is teaming up with fellow Project agency GPJ to unveil Binance Blockchain Week Dubai 2024 this week.

Together, they will produce the biggest ever flagship event for the world’s leading crypto ecosystem, Binance.

Bringing together the brightest minds in Web3, blockchain, cryptocurrency and decentralised finance, the industry-leading symposium will be held in Dubai’s iconic Coca-Cola Arena across October 30 and 31, 2024. 

“We are thrilled to partner with Darkhorse and GPJ to deliver our biggest Binance Blockchain Week to date,” explains Rachel Conlan, Chief Marketing Officer, Binance.

“Both agencies share in our vision to deliver a truly unique event that accurately reflects the transformative power of these technologies, while exploring what the future holds.”

Darkhorse and GPJ are frequent collaborators within Project’s roster of 16 agencies, 45 offices and 2,300 creative allies. Founded in New Zealand over a decade ago, Darkhorse now has offices across Auckland, Sydney, Singapore and Dubai, while GPJ is located in these markets as well as in cities across Europe, America, South America, the U.K., India and Asia. 

“There is such a strong synergy between the Project agencies, and we’re excited to demonstrate this once again as GPJ and Darkhorse come together to deliver Binance Blockchain Week Dubai 2024,” says Darkhorse co-founder and CEO Mike Hewitt.

“We’ve built on our collaboration producing BBW Istanbul 2023 and launching Binance ClubHouse Dubai at TOKEN2049 earlier this year to deliver a truly unique and immersive experience.”  

For the project, the agency partnership has been tasked with event production and management for the main event, which features 50 sponsors, 3 stages and 160 speakers, and multiple secondary events including the media reception and Official After Party.

GPJ and Darkhorse will also manage live content production for global and local social channels, as well as an on-site studio for interviews with key speakers, leadership and media. In addition, the agency partnership has produced an extensive OOH campaign. 

Under the theme “momentum”, this year’s event will see over 3,500 guests – both seasoned professionals and newcomers – and 160 of the most influential and dynamic leaders in the industry come together to exchange ideas through thought-provoking keynote speaker sessions, exhibitions, and immersive workshops. This is the first time the event has been held in the UAE since 2022, which further cements Dubai’s reputation as a global Web3 innovation hub. 

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