November 7, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

As NFL Fandom Evolves, It’s Turning to AI to Keep Up

When Chi Ogbuehi, vp of marketing technology and consumer products, joined the NFL in 2022, she was tasked with building its marketing technology team from the ground up. “I was a one-person team,” she told ADWEEK. Now her team consists of over 50 people who work closely with the league’s marketing and data teams to…
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