November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Nielsen Confirms It Will No Longer Sunset Legacy TV Ratings

It would be an understatement to say that the measurement industry has undergone a lot of changes in the last few years, especially for Nielsen. In April 2023, the analytics giant regained national accreditation from the Media Rating Council after getting it suspended in 2021. Then, the company added a new leader in late 2023…
Adweek Feed