Stuff Group shines at podcast awards

AUCKLAND, TODAY: Stuff Group has been named Publisher of the Year at the New Zealand Podcast Awards, alongside multiple wins across various categories, cementing its reputation as a leader in audio storytelling.

Brodie Kane’s Kiwi Yarns and The Girls Uninterrupted, distributed by Stuff Group through a strategic partnership, claimed Gold for Best Interview Podcast and Listeners’ Choice. They also secured Silver and Bronze for Podcast of the Year.

Karen O’Leary’s Full Disclosure won Gold in the Best Sex & Relationships category, while The Trial Season Two – The Polkinghorne Trial earned Silver for Best Factual Podcast. League of Our Own took Silver for Best Sports Podcast.

The Gold Rising Star award went to John Ropiha, now leading Stuff’s multimedia editor team. His recognition highlights Stuff’s commitment to nurturing top creative talent in the industry.

“We’re delighted with these wins and enjoy being a platform for the country’s best creators, leveraging the reach and scale of Stuff through our many channels.”

Stuff Digital Managing Director Nadia Tolich said, “We’re delighted with these wins and enjoy being a platform for the country’s best creators, leveraging the reach and scale of Stuff through our many channels.”

Looking ahead, Stuff Director of Agency Markets Jaana Collins shared exciting plans for 2025: “There is a growing audience preference for visual storytelling, so Stuff Audio will adopt a video-first approach in the new year.

“This is great news for advertisers as video content enhances engagement, deepens the connection with the audience and broadens the reach of our podcasts even further. All of this means more innovative and impactful brand integration opportunities for our commercial partners.”

Stuff is ready to elevate its multimedia content and redefine the podcasting experience for creators, listeners, and advertisers alike.